How Effective is Your Functional Design? • The Sea Creative

Website design combines good visual design practices as well as sound functional design. Design as we know it in the physical world is mostly based on asthetics and differs to digital design since there is also an interactive element. Its getting this balance right thats the key. A well presented high end attractive website could very well look appealing at first glance however could be a nightmare to navigate, leaving a potential customer annoyed and confused. So making sure the user experience is enjoyable and practical is paramount to exceptional website design.

One of the key functional elements to a sound user experience is what the industry calls responsive design. Responsive design describes how well a website is displayed on all screen sizes and mobile devices. Often images and other elements need to be resized or repositioned and this is largely a timely yet essential process for a web developer.

One of the best tools for monitoring your web design is Google Analytics, here we can keep an eye on real user interactions to identify what key areas need addressing and where we are kicking goals. As well as user interaction, Google Analytics also produces valuable stats on visitor volumes, demographics such as Age, Gender, and Interest Categories, and user device details.

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